Content Strategist
Spencer
Besch
Besch
Making brands go VIRAL through authenticity and creativity
Tech
Study
About Me
Hey! I'm
Spencer
Spencer
I'm a UGC creator who turns study and tech niches into viral short-form content. I don't just make videos. I reverse-engineer why things go viral, then write scripts other creators use to blow up too.
25M+
Total Views
6M+
Interactions
18M+
Reached
Social Proof
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Brand Breakdown
Phrasly (@beschyphrases)
April - July 4 months
17M+ views
Liquid (@beschyphrasing)
May - June 2 Months
2M+ views
Trusted By
Portfolio
Most Viewed Vids
Brand-ready short-form across study, tech, and trading. Scripted, shot, and edited by me.
phrasly.ai
Liquid
Scriptwriting — The Origin
How I Got
The Script
The Script
1
Spotted a comedy video on TikTok completely outside my niche — and recognized the repeatable structure underneath the humor that was driving its numbers.
2
Stripped the format down to its skeleton — hook, pacing, payoff — kept what made it work, and rebuilt every beat around my niche.
3
Wove Phrasly AI into the script so it kept its comedic DNA — viewers never feel like they're watching an ad, which is the whole point of UGC. My two versions did 3.3M views combined.
Then It Spread
“Thanks,
Spencer”
Spencer”
My scripts don't just work for me. Other Phrasly creators ran the same script — and it went viral for them too.
15M+
Views from one script, in one week
6+
Creators ran it and hit
3.3M
On my own two versions
They couldn't resist
Once creators saw the script was a hit, they couldn't resist taking inspiration — and these are the results they got.
Case Study — 01
Adapted & Made It Mine
Took one viral format from the original creator and re-skinned it across niches for Phrasly and Liquid — same skeleton, new audience every time.
Step 1 — Identify
Broke down exactly what made the original video work — the hook structure, the pacing, and why viewers stayed to the end.
Inspiration — 1M views
Step 2 — Translate
Kept the proven skeleton, swapped the subject matter for each brand's audience — study niche for Phrasly, fitness for Liquid.
Step 3 — Integrate
Wove the product into the format naturally, so the ad reads as content — not an ad — and the algorithm treats it that way.
Adapted across niches — Phrasly + Liquid
Case Study — 02
Engineered Virality
Reverse-engineered my own 3.3M-view script to find why it worked, wrote a fully original video from those principles, then handed the format to other creators — over 5M views for Phrasly from them alone.
Step 1 — Reverse-engineer
Dissected my own 3.3M-view script: what the hook promised, where retention spiked, and which beats drove the shares.
Already-viral script — 3.3M total
Step 2 — Rebuild original
Wrote a completely original video from those principles alone — no format to copy — and it still pulled 300K views.
300K — completely original
Step 3 — Scale it
Handed the format to other Phrasly creators — the same blueprint kept hitting, adding 5M+ views for the brand.
7M+ for Phrasly from other creators
Bonus
A viral creator with 1.3M followers took inspo from the video, hit 3.2M views — and dropped a follow.
Case Study — 03
Manipulating a Viral Series
Changed one thing — the hook — and it shifted the whole purpose of the video, spinning up a brand-new series.
Step 1 — Find the lever
Identified what carried the original series — then isolated the hook as the one thing worth changing. The original series was already pulling 463.2K on its own.
Original series — 463.2K
Step 2 — Hit a new pain point
Rewrote the hook to target a pain point that's hyper-relevant right now because of AI — same audience, new reason to watch.
Step 3 — New series
The shifted purpose spun up a whole new series that keeps viewers coming back — and went viral again, just like the last one.
New hook — 541K
Analytics
Real Numbers
Real reach. Real results. Screenshots straight from the dashboards.
1.8M
YouTube views — last 28 days
9.4K hours watched and +833 subscribers in the same window — from a study-niche channel built from zero.
#1 of 30 creators
Top creator — Phrasly leaderboard
9.0M views within a month - ranked first among every creator in the program.
Instagram
Phrasly
Liquid
TikTok
Phrasly
Liquid
